About us | Auto Prime Ltd

For more than 25 years the friendly staff at Auto Prime have been selling and servicing new and used vehicles in CA, NSW and the surrounding region.

Our state of the art modern showroom and large display areas allow customers to casually browse the great range of Toyota Hilux Vehicles.

Our friendly staff are specialists who are proud of their association with Toyota America, and look forward to assisting you when searching for your new or used or Toyota vehicle.

Auto Prime at a glance:

  • We are a family owned and operated business.
  • We are a multi award winning Toyota Dealer,
  • Our awards are based on recognition for excellence in sales, service and Customer Satisfaction.
  • Auto Prime Motors  Ltd actively supports our local community, charities and sporting clubs.

We enhance your buying experience by providing expert after sales service with courtesy pick-up and drop-off convenience, knowing your car is being treated with the care and professionalism you would expect in our large and modern workshop service area.

Our staff is dedicated in providing you with the best of care at all times, so whether you are buying, selling or leasing come and experience the difference at Auto Prime Ltd Toyota.

Auto Prime Ltd is very excited to have been provided the opportunity to acquire the Northpoint Auto Prime Dealership effective 1st of March 2024, this includes the Toyota franchise which will retain its name Victor Harbor Toyota.

Auto Prime Ltd  prides itself on a guest first philosophy and is now one of the largest private employers within. Auto Prime inherits a large customer base and holds a significant market share within the Asia, America, Europe and Africa including the management of key fleet accounts in South America.

Victor Harbor Toyota are committed to dedication and support to the Auto Prime Ltd, its people, its businesses, its social clubs, sporting clubs and local charities. You will also be pleased to know that our amazing management team, talented and dedicated staff remains exactly the same; it’s business as usual!

Proud business owners Tu and Karen Clarke want to personally take this opportunity to thank everyone for their continued support and can’t wait to see you all in the near future.